My theory is that…
a) Hexie is an adult entertainment star who had the bright idea to start a milk and cereal product targeted towards kids and even though they’re targeted towards kids, she stills acts like the adult entertainment woman she is.
or
b) Hexie was as a famous celebrity who went down a Jojo Siwa-like path. She went from being a young, innocent girl who everyone loved to a lustful slut corrupted by fame.
That’s just my theory.